If You Don't Know This-- You're Not Ready To Scale

The Danger of Scaling Without Understanding These Critical Metrics

Author

Jennifer Todd
February 12, 2025

Scale Smarter: Know What Drives Your Profit

Scaling a business without understanding your profit drivers is like building a house without a blueprint. You may add square footage, but is it structurally sound? If you’re unclear on which parts of your business generate the most profit, you risk growing in ways that dilute your success rather than amplifying it.

The most profitable businesses don’t just grow; they grow strategically by doubling down on their strengths. That means identifying which products, services, or client relationships bring in the highest returns and building systems to amplify those. 

I often advise my clients to know what makes them the most money and do more of that.  Sounds pretty simple, right? So often, we complicate our businesses by spreading ourselves too thin and going after too many objectives. Are you a people pleaser? Saying yes to less will serve you better by preserving your time, money, and energy for the things that really matter to your success.

After nailing down profit drivers, a more advanced tactic involves analyzing the key activities performed by the people in your company and eliminating inefficiencies that kill your profit.  Here’s a pic of me telling a bunch of people the same thing at a lunch and learn last year. 

The word you can’t see behind my hand - PROFIT.
The profit equation I teach my coaching and advisory clients is this:
(Incentivized and Well-equipped) PEOPLE x (Efficient and Effective) PROCESSES = PROFITS

I define PROFITS as sustainability, continued growth and the ability to serve.

  • Where you might currently be: Scaling efforts are inconsistent or yielding disappointing results despite your hard work. 

  • Where you really want to be: Confidently scaling by optimizing your profit drivers,eliminating inefficiencies and leveraging what works.

Look, the hard truth is that you are not ready to scale if you don’t have a complete handle on your profit drivers.  You can try, but it will be a lot harder than necessary.  It’s worth the investment in time and energy to get your profit drivers nailed down now so you can scale much more effortlessly later.

Business Coaching Question:  How much time, money, and energy could you and your team get back if you were 100% leveraging what works and doing less of what doesn’t?

CFO Advisory Question: Do you know which parts of your business drive the most profit, and how can you optimize them further?

Interested in working with me to scale your business without burning out?  I offer four options:

  1. 1:1 CFO Advisory for 7+ Figure Founders - $$$$$$

  2. 1:1 Team and Organizational Coaching - $$$$$

  3. Join my group coaching community and get live support from me and a small group of ambitious growth-minded founders (most under 7-figures) who are learning how to scale without burning out - 7+Figure Founder Freedom - $$$$

  4. One-off Profit-Wise Assessment + 2 hour Advisory Session - $$$

Schedule your FREE 30-minute discovery call today to learn how I can help you.

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