How To Stop Running Your Company on Guesswork

As a founder or CEO, you’re an expert in your field. But when it comes to running your business, do you find yourself making decisions based on guesswork or, worse, the balance in the bank account? If so, you’re not alone. Most 7-figure leaders are so busy with day-to-day operations that they don’t have the time to dig into their numbers or feel uncertain of their reliability or relevance. Your business’s data can be a game-changer when you know what numbers matter and where to find them quickly and easily.  Next, I’ll discuss three areas that benefit when you stop running your business on guesswork.

Pricing: You’ll Stop Leaving Money on the Table

When your pricing is a guessing game, you’re almost always losing. Your numbers can tell you exactly what’s working and what isn’t. Reliable, relevant numbers help you:

• Find What’s Profitable: Which products or services generate the most profit? Knowing this helps you focus on what drives your business forward.  You’ll start doing more of what makes you the most money and stop wasting your time, energy and resources on loss leaders.

• Adjust with Confidence: Use your data to see how small changes in pricing affect your bottom line. This helps you avoid pricing too low or too high. Improvements in price typically have three to four times the effect on profitability as proportionate increases in volume. With such extreme profit leverage, pricing is one function that a company can always improve. (see HBR Managing Price, Gaining Profit https://hbr.org/1992/09/managing-price-gaining-profit)

When you know your numbers, you can price your offerings to reflect their true value—without second-guessing yourself.

Resource Allocation: Support What Drives Profitability

Are you spending time and money on areas that actually grow your business? Without clear data, you’re likely wasting resources on things that don’t move the needle. Here’s how understanding your numbers can help:

• Spot Wasted Effort: Your data can show where you’re overspending or putting resources into underperforming areas.

• Double Down on Winners: Identify your critical success factors and invest more in what’s working to drive profitability, innovation, and growth.

This clarity allows you to make smarter decisions, freeing up your time and budget for what matters most.

Market Positioning: Let’s Make the Competiton Obsolete

Your data can also reveal what makes your business unique and where you excel compared to others in your industry. With the right insights, you can:

• Understand Your Edge: What do your most loyal customers love about your business? Your data can help you lean into those strengths.  When did you last ask your customers why they buy from you and what you could do to meet their needs better?

• Adapt Quickly: Stay ahead of industry trends by tracking performance and adjusting your strategy before challenges arise.  This is critical to establish as a habit in your business.  Staying relevant in the minds of your customers (and your team members) is often overlooked and will kill your business when ignored.

How to Get Started

Here’s the good news: you don’t have to figure this out alone. As a CFO Advisor who specializes in making sense of your data and turning it into clear, actionable insights–here’s what we do:

• Advise on the Configuration and Set Up of Simple Systems: We ensure your financial systems are easy to use and provide the data you need without overwhelming you.

• Advise on and Formulate Clear Dashboards: No more digging through spreadsheets. We design dashboards that show exactly what’s happening in your business at a glance.  We help our clients stop tracking too many irrelevant metrics and start measuring what matters to drive results.

• Formulate an Action Plan and Meet Regularly to Strategize: With ongoing strategic meetings, we help you connect the dots between your numbers and your goals to make informed decisions without getting bogged down in the details.

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From Guesswork to 7+Figure Founder Freedom

When you have the right data and expert guidance, you gain more than just clarity—you gain freedom. Founder freedom means:

• More Time for What You Love: Stop putting out fires and being the Chief Problem Solver and focus on the parts of your business that excite you. Remember why you became a business owner.

• Confidence in Decision-Making: No more sleepless nights wondering if you’re making the right call. Solid data supports your decisions.

• A Business That Runs Without You: With the right systems and strategy, your business can thrive even when you are away.

Your numbers are more than just a record of what happened in the past; when they are relevant and timely, they can help you better predict and even determine the future. Good numbers serve as a roadmap for what’s possible. With the support of a strategic CFO Advisor, you can stop guessing and start leading your business with clarity, confidence, and the freedom to focus on what truly matters.

Interested in working with me to scale your business without burning out?  I offer four options:

1. 1:1 CFO Advisory for 7+ Figure Founders - $$$$$$

2. 1:1 Team and Organizational Coaching - $$$$$

3. Join my group coaching community and get live support from me and a small group of ambitious growth-minded founders (most under 7-figures) who are learning how to scale without burning out - 7+Figure Founder Freedom - $$$$

4. One-off Profit-Wise Assessment + 2 hour Advisory Session - $$$

Schedule your FREE 30-minute discovery call today to learn how I can help you.

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